International design house, Gucci, has announced that it will be teaming up with a well known Japanese manga artist for their latest marketing campaign.
Frida Giannini, Gucci’s Creative Director, has struck a partnership with Japanese mangaka, Hirohiko Araki. Araki san will be contributing original illustrations to promote the new “Jolyne, Fly High with Gucci” marketing strategy. The artwork will be on display in the store windows of the over 70 stores which Gucci has around the world.
Fashion magazine, Spur, will also run the complete manga and on Gucci’s Facebook page as the multimedia campaign also includes videos, both online and in store. In the manga, Jolyne Gujoh is the central character who starts out on her amazing journey as she tries to unlock the many secrets that lie behind a vintage piece which was passed down to her from her mother’s own Gucci collection.
Gianni said, “I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created”.
Mangaka, Araki, is well known in Japan for his series “Jo Jo’s Bizarre Adventure” with sales in excess of over 70 million units sold so far. Araki has worked with Gucci in the past, most recently back in September 2011, when Gucci celebrated its 90 year anniversary to which he contributed an illustration to mark the occasion.