Japan, taking the adage of fast food that one bit further, are offering visitors to their restaurants a new incentive. Running from the 4th of January to the 31st of January 2013, customers are guaranteed to the have their burgers in their hands in 60 seconds or else they’ll receive a coupon for a free burger of their choice.
The campaign is called the “Enjoy! 60 second service” and was designed for the customers who are time poor and just need to get in and get out in the most minimal time. And just how will the customer know that they are adhering to the 60 second rule? There’ll be an egg timer on the counter keeping an eye on everything.
Not all stores have launched the campaign as yet but Gigazine have found one store that is already running the promotion, video can be seen below.
Of course with most things in life, there will be people who will try to get something for free, with one user from Rocketnews24 commenting,
“On popular Japanese message board 2channel, one user claiming to work for McDonald’s writes that at smaller restaurants with less staff, you’re almost guaranteed to wait for more than a minute if you order a ‘Double Quarter Pounder with Cheese’.
According to his logic, if you use this method to score a free hamburger coupon and then use that to order another Double Quarter Pounder, you can, in theory, create a never-ending cycle of free McDonald’s hamburgers (until the promotion ends in February)“.